Role overview
Own Chai Churi's social media presence and digital marketing campaigns to grow the brand globally across Instagram, Facebook, and beyond.
What you'll do
- Develop and execute content strategy across Instagram, Facebook, X, and LinkedIn.
- Create or coordinate brand-aligned content (photos, short video, stories, reels) with photographers and video editors.
- Manage paid social campaigns, primarily Meta Ads, with an eye on CAC and engagement benchmarks.
- Track analytics and report on content performance, audience growth, and campaign ROI.
- Collaborate with the franchise team on co-branded content for new market launches.